Introducing In-Scene Advertising for GEM

Advertising inside an interactive 3D world should feel like part of the experience, not a flat banner layered on top. That idea is behind GEM's In-Scene Advertising system.

GEM gives project owners tools to manage advertisers, schedule creative, control placements, broadcast updates, and estimate usage from one project dashboard.

Advertising Designed for Interactive Worlds

A billboard in a virtual arena, a poster on a wall, a kiosk in a campus tour, or a video display in an event hall should feel like it belongs.

GEM organizes advertising into three pieces:

• Campaigns — who is advertising and when.
• Rigs — where and how content is delivered.
• Events — the media shown to visitors.

This keeps advertiser details, placement behavior, and creative assets organized.

Campaigns

Campaigns are the advertiser layer. Each campaign stores advertiser information, contact details, notes, status, and the schedule for an advertising run.

Campaigns can move through draft, active, paused, completed, and archived states, giving teams room to prepare sponsorship details before anything appears inside the scene.

Rigs

Rigs define where advertising appears and how that placement behaves at runtime. Instead of a webpage ad slot, teams can create scene-based locations such as billboards, posters, kiosks, arena signage, digital displays, wayfinding panels, or promotional spaces.

Rigs can control size, cadence, active windows, channels, and broadcast behavior. GEM supports formats like billboard 16:9, square 1:1, vertical 9:16, banner 4:1, and wide 3:1.

Events

Events contain the image or video shown to visitors. They can be scheduled promotions, rotating sponsor graphics, or video creative tied to specific placements.

Because events stay separate from campaigns and rigs, updates are simple. Replace an image, pause a promotion, or rotate new media without rebuilding the scene or changing code.

Real-Time Broadcasting

When campaigns, rigs, and events are active, GEM broadcasts media updates into running experiences. Connected runtimes receive updated payloads and refresh the correct placements automatically.

For visitors, a billboard can switch sponsors, a kiosk can update its promotion, or a video panel can show new content. For project owners, updates happen from the dashboard without republishing.

Usage Estimates

GEM includes token usage estimates in the advertising dashboard. Estimates can account for active campaigns, project boots, active rigs, media events, and broadcast activity, helping project owners understand consumption before campaigns scale.

A Simple Workflow

1. Create a campaign. Add advertiser details and scheduling windows.
2. Configure rigs. Define placement locations, sizes, cadence, and delivery behavior.
3. Add media events. Upload image or video creative.
4. Review estimates. Check projected token usage.
5. Monitor activity. Use logs and reporting to verify delivery.

Where It Works Best

In-scene advertising works best when it feels native to the environment: sponsored signage, product displays, video walls, kiosks, branded wayfinding, and promotional panels.

The strongest placements support the experience instead of interrupting it.

Bringing Sponsored Content Into Interactive Spaces

GEM's In-Scene Advertising system makes immersive advertising practical, organized, and measurable. Campaigns manage relationships, rigs define placement behavior, events deliver creative, and usage estimates keep costs transparent.

Creators can bring sponsored content into interactive worlds without rebuilding websites, modifying scene code, or hardcoding media changes.